Saturday, April 16, 2011

Withering pages

Last week we received a new issue of Yellow Pages. I put them next to the last year's...



See the difference? They shrank by 440 pages, about 17%. I checked inside - print size was the same, contents as well. Just the number of advertising businesses must have decreased.
Australian economy is doing well, so I doubt if this is a result of massive withdrawal from the business. Simple explanation would be - they shifted to internet.
Tree lovers might smile with delight.
I still have my doubts. Internet advertising carries also some ecological costs. There must be thousands and thousands of internet servers managing enormous ocean of advertising. This means lots of materials and energy. In this world nothing comes absolutely free.